BROKECHELLA MEDIA ALERT III
BROKECHELLA 2013 ANNOUNCES OFFICIAL BLOCK PARTY STATUS, TWO NEW HEADLINERS, HAPPY HOUR, SET TIMES, VENDORS, FOOD, GREEN INITIATIVE AND MORE
BROKECHELLA: TAKIN’ IT TO THE STREETS
We weren’t lying when we said we were bringing you the biggest BROKECHELLA yet. We’re excited to announce that this year we’ll not only be returning to the awesome SIX01 Studios, but we’ll be closing off THE ENTIRE STREET next to it to make room for our THIRD STAGE. That’s right - we’re taking over our little section of DTLA and turning it into an all day fun-in-the-let’s-hope-for-sun block party with a giant Carlsberg outdoor bar, art installations, and “Vendor Row” full of our favorite LA eats and pop-up shops, and much more. The party starts at 4 PM!
Purchase tickets now. Share on Facebook
TEAMSUPREME HEADLINING SHIFTY RHYTHMS STAGE
Forty weeks ago on a balmy So Cal evening, Alpha Pup artists Preston Walker (of Virtual Boy) and Great Dane (newly signed) challenged each other to a game: produce a one-minute beat in one hour, using a set BPM and sample from the Notorious B.I.G. Sixty minutes later two new tracks were created, and TeamSupreme was born. Combining playtime and practice, the idea of TeamSupreme soon spread across the flat, freeway-laden land of LA, with producers clamoring to get in on the action and be a part of the exciting beat experiment. Uniting artists from not only LA but also New York, Colorado and Hawaii, TeamSupreme evolved organically into a weekly beat challenge. Every Monday one of the participating artists picks a BPM and two samples, one transition sound and one remix. With the original time constraints relaxed, the producers must then create a one-minute track in one week, the results of which are merged into a weekly podcast and played out in a monthly event.
BUDDY JOINING BROWNIES AND LEMONADE STAGE
Buddy (born Simmie Sims) is a rapper from Compton, California with personality for days. Battling it out in the LA entertainment scene at industry showcases since he was a child, he eventually caught the attention of Pharrell Williams after an introduction by his co-manager Scott Vener (former music director of Entourage). Buddy’s debut track “Awesome Awesome,” produced by the Neptunes, is full of stomping beats and slick word play and reflects his fresh approach to hip hop. He’s already recorded collaborations with Snoop Dogg and Kendrick Lamar (“Staircases”) and is completing his mixtape, Idle Time. officialbuddy.com
LYFTCHELLA: HITCH A RIDE AND DRINK WORRY FREE!
Have as much fun as you want at Brokechella and don’t worry about driving…take Lyft! Lyft is a mobile app that lets you request a ride from a stellar, hand-selected community of drivers at the push of a button. Not only is Lyft more convenient, reliable, and affordable than a cab, you get to ride around with a pink mustache on the front of your car! What’s not to love? For Brokechella attendees, Lyft has kindly offered $10 of free credit. Just download the Lyft app and enter LYFTCHELLA under settings to take a trip on us. (Plus win an additional $10 off at the Deal Wheel!)
MUSIC IN PRESS BAND PROFILES
Media Partner Music in Press have been regularly posting their profile series, taking an in-depth look at each and every one of Brokechella 2013’s main stage performers. Be sure to head to Music in Press to get to know our fantastic line-up.
THE RETURN OF AFTERNOON BUZZ
From 4pm to 6pm, our already inexpensive $4 premium Carlsberg beer will be available for $3. Plus, beat the crowd and pick up your limited edition American Apparel Brokechella T-Shirt before they sell out!
GREEN INITIATIVE
Our first ever Green Initiative includes bike racks made from recycled Jarritos pallets, LEF lighting, artists encouraged to use repurposed materials in their monoliths, and Honest Tea “SHOOT FOR LOOT”, where we have installed hoops on recycling bins to encourage attendees to recycle and get prizes!
SPIN THE DEAL WHEEL UPDATE
Multiple businesses throughout Los Angeles are donating deals to Brokechella attendees. Follow @brokechella or like us on Facebook and spin the Deal Wheel for the chance to walk away with exclusive discounts and giveaways. Earn more spins by either donating a dollar or downloading the Crowd Sync app. Everyone’s a winner!
FOOD
Starry Kitchen
After successfully feeding the Brokechella masses in 2012, beloved DTLA Asian Fusion restaurant Starry Kitchen has signed back on for round two. Expect more of their popular vegetarian delights, the Spicy Tofu Balls, and a whole slew of other pickings. We’re salivating already. No, but really.
Brokechella Menu:
Malaysian Chicken Curry
The Vietnamese Beef-tacular
Crispy Tofu Balls
+Japanese Garlic Noodles
+Spicy Vietnamese Salad
Ta Bom Truck
The Vagabond Grillyard
VENDORS
*FANBOY COMICS (1)
conglomerate of geek media
contact: Barbra Dillon (Barbra@fanboycomics.net)
*LITTLE DISTRACTIONS (2)
accessories
www.etsy.com/shop/LittleDistractions
contact: Lani (lanitran223@gmail.com
*BOGANI TRADING COMPANY (3)
precious stones/jewelry/dream catchers
contact: Natalie/ or Nico (Boganitradingcompany@yahoo.com
*STONE + CLOTH (4)
socially conscious backpack company
contact: Jamie Ryan (Ryan.Jamie1@gmail.com)
*LIGHTS CAMERA BEAUTY (5)
hair and makeup
www.Lights-Camera-Beauty,com
contact: Lindsay Vogel (Lindsay@lightscamerabeauty.com
*GLAD RAGS (6)
screen printing
contact: Vincent Apostol (Vince@gladragsink.com
*PENGUINS VS. POSSUMS (7)
Comic book
contact: Sebastian Kadlecik (Sebastian623@sbc.global.net)
*BABYLON CARTEL (8)
clothing company
contact: Aaron (Aaron@Babyloncartel.com
*GOSSIP MATERIAL BOUTIQUE (9)
clothing & accessories
contact: Crystal Rey (crystal@gossipmaterial.com
THE INTERNETS!
CROWDSYNC
CrowdSYNC is a new iOS app that merges videos shot at the same time and place and prepares them for mobile playback. Users can switch between angles with the simple flick of a finger, or take a seat in the directors chair using our interactive timeline and four heads up display. Download the app to get a second spin on the Deal Wheel and upload footage from Brokechella for a chance to win free gear.
PUPPY VIDEOS
Art curator Elenore Kody combined her love of art and dogs (she takes care of countless dogs around the city who don’t have homes yet!) and created these fun Brokechella promo videos. (No dogs were harmed or actually listened to working headphones, in the making of these videos!)
“I am a certified dog trainer and owner of Golden Heart Animal Rescue. I train, rehabilitate, and care for dogs in Los Angeles, and most of the dogs in the videos are all dogs I am currently working with. I am often amused by the silly things dogs do, and so I thought it would be fun to show dogs listening to different bands on our lineup. Link, the dog who is sporting the “cone of shame” in the yOya video will be available for adoption after he recuperates, so maybe we can get him some attention as well!” - Eleanore Kody
Body Parts: https://www.youtube.com/watch?v=OjezdhQjdzk
Planet Booty: https://www.youtube.com/watch?v=rovcsr5LNn0
yOya: https://www.youtube.com/watch?v=ENSFs7_iYtQ
King Washington: https://www.youtube.com/watch?v=uz32lqI7r_8
Manhattan Murder Mystery: http://youtu.be/mbhofiPv68o
Hello Echo: http://youtu.be/sugY8glg6SM
Dead Ships: http://youtu.be/c_a1j2mnY-Y
Mystery Skulls: http://youtu.be/hvLPZwVSKe4
Supporter Shout Out:
BROKECHELLA is proud to have the support of Contributing Sponsor Grow Music Project, dedicated to nurturing musical talent at no cost to the artist. Why do they do it? “When we got our start in the music business, some very nice people did something similar for us, and we think it’s our turn to do something cool…Something that builds an actual community based around great music, one that creates ongoing connections and opportunities for it’s members, and not one that you have to ultimately pay a dollar here or there to be a part of. And something that’s more about the love of discovering great new artists and songs, and less about making money from them.”
Visit the new www.BROKECHELLA.com for the details, tickets, exclusive blog content and more.
Don’t miss a beat: get updates and more by following @brokechella
What: Third Annual Brokechella Art & Music Festival
When: Saturday April 20th, 2013
4pm-1:30am
Happy Hour 4pm-6pm
Where: Six01 Studios
601 S. Anderson St.
Los Angeles CA 90023
How: $10 Admission / 21+
Who: Third Annual Brokechella Art & Music Festival Confirmed Artists:
cARTel STAGE
4:15-4:45: Tulips
5:00-5:30: Manhattan Murder Mystery
5:45-6:15: Kera and the Lesbians
6:30-7:00: Hello Echo
7:15-8:00: King Washington
8:15-9:00: yOya
9:15-10:00 Dead Ships
10:15-11:00 Body Parts
11:15-12:00 Mystery Skulls
12:15-1:00 Planet Booty
BROWNIES AND LEMONADE STAGE
4:00-4:30 - DJ Fernet
4:30-4:45 - Haze
4:45-5:00 - Alexander McFly
5:05-5:20 - Chris Focus
5:25- 5:40 - Tyran
5:45- 6:00 - Mickey Taelor
6:00 - 6:30 - DJ Fernet
6:35 - 6:50 - Coolroy
7:00 - 7:15 - Stoney Dealer
7:20 - 7:35 - Hugh Augustine
7:40- 8:05 - iLLie
8:15- 8:35 - Raven Sorvino
8:40- 9:00 - Tone P
9:05- 9:25 - DJ Fernet
9:30- 9:45 - Marvel The GR8
9:50- 10:10 - BEeFF
10:20- 10:40 - Fly Guys
10:50- 11:15 - El Prez
11:20- 11:45 - Nocando
11:50- 12:05 - Buddy
12:10- 12:35 - Mann
12:35- Close - Shawn Chrystopher
SHIFTY RHYTHMS STAGE
4:00-5:00 pm: Josh Brooks
5:00-6:00 pm: NOLD
6:00-7:00 pm: Bastille
7:00-7:50 pm: Korova
7:55-8:40 pm: Planet Rock
8:45-9:30 pm: GOJ!RA
9:35-10:25 pm: Vindata
10:30-11:15 pm: Neo Fresco
11:20-12:45 am: TeamSupreme
12:45-1:30 am: Cy Kosis
Current Confirmed Collaborators
Six01 Studios
Jarritos
Bedrock
Carlsberg
American Apparel
Glad Rags
Honest Tea
Yelp
Popchips
Brownies & Lemonade
Shifty Rhythms
Awesome Foundation
Music in Press
Downtown Lobby
Bust Magazine
8Tracks
Crowd Sync
Grow Music Project
For updates, more info on our bands, food, artists and sponsors, and press registration:
Brokechella.com / twitter.com/Brokechella / Brokechella.tumblr.com
*****
cARTel Card
Want to access to all of cARTel’s events year-round? And earn perks like free drinks while doing it? Get the cARTel Card. [Watch: Our To-do List]
cARTel: Collaborative Arts LA
As you might have noticed, we do a lot of stuff. A lot. We bring locals together through boundary-pushing arts events and highly collaborative, ensemble-driven productions. We fill our audiences and our casts with people who are not interested solely in performing or solely in watching, but rather in sharing the experience of art with one another. We look to empower both long time and beginner artists by providing inspiring opportunities to create and perform, diverse and affordable workshops, and dynamic venues to meet and engage with like-minded visionaries. We believe that a community alive with art will thrive with conversation and understanding, and progress. Art conversing with people conversing with people conversing with art.
https://www.facebook.com/CartelCollaborativeArtsLA // www.wearecartel.org
Watch Videos Of Past Events here and here
Press
“cARTel is a multi-media, multi-discipline production company that doesn’t just put on shows, they put on EXPERIENCES. Attending a cARTel event means every one of your senses will be engaged. You’ll be eating, drinking, laughing, crying, seeing, hearing, and touching their PRODUCTION…Anything cARTel is the place to be.”
BROKECHELLA 2012
“What I loved most about the event besides the awesome up-and-coming musicians (Das Tapes especially), was the interactive art mural, unlimited drinks as lovable VIPs, and just meeting awesome nice people! By the way, Daren Criss from GLEE was apparently in attendance as was a spongebob squarepants pinata. There was never a moment during the evening that I didn’t enjoy an artist’s music!”
“It was crazy fun and chill at the same time. It was a bunch of people in a warehouse getting free stuff and getting photographed and dancing to random LA bands that should be crazy famous but aren’t and eating and drinking. Big thanks to Cartel: Collaborative Arts L.A. for putting together such a creative and spirited event.”
SOUND/STAGE
“Sound/Stage presents a narrative-driven, lightly staged radio play delivered by charismatic performers, engrossing live music…and a red-carpet style garden party with tuxedoed musicians…The performers simply and effectively craft a colorful, reminiscent story….Under the direction of Singh, “Unplugged in the Amazon” feels like a dreamy elixir for the ears”
FORT
“cARTel brought this evening of whimsical, interactive fancy to life..”
“This was a creative, unique, and inspired event, definitely recapturing the joy of childhood in adult-style…fans can count on more “boundary-pushing” events from these visionaries in the future”
-So Cal Magazine
LIVING ROOM TOUR
“…Intimate, pioneering, conceptually brilliant… one of the best productions we’ve seen this year.”
BROKECHELLA 2011
“There was face painting, regular painting, and even an outdoor art gallery. There were also drink specials, comedy acts, and DJs galore. Seriously, [we] had ourselves a good ‘ole time on the cheap. We had so much fun that, Coachella or not, we already plan to be at next year’s “Brokechella.”
