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Here’s the not-so-secret secret about a multi-day music festival in the desert: It’s a multi-day music festival in the desert.

Which means a few things from the get-go. One? You have to get to the desert, and possibly stay in the desert, which probably will take some cash, or at least you cleaning out your aunt’s garage or washing your friend’s car in some sort of barter-type situation.

NBCLA Article: For the ‘chella of it: Brokechella 2013

Media Alert #2: BROKECHELLA 2013 LAUNCHES TRAILER & SOUNDCLOUD, ANNOUNCES FIRST WAVE OF ACTIVITIES

TRAILER


The masterminds at Shuttereye Films returned to create the Brokechella 2013 trailer, with special help from the Bob Baker Marionette Theater and choreographers Justin Conte and Nadine Olmo. Music by Brokechella cARTel stage artist, Mystery Skulls.

http://youtu.be/6Hzi4lZB95Q


SOUNDCLOUD


Get a taste of the artists who will be performing at Brokechella 2013 through our official Soundcloud. Stay tuned - every week a different artist, band, contributing partner or staff member will be curating an original Brokechella Mix Tape for your listening pleasure.

https://soundcloud.com/brokechella


ACTIVITIES


-THE AWESOME FOUNDATION “MONOLITH OF AWESOME” WILL GIVE ONE AWESOME FESTIVAL-GOER AN AWESOME ONE THOUSAND DOLLARS.


Brokechella 2013 is the proud recipient of a grant from the L.A. Chapter of The Awesome Foundation, whose mission is to “forward the interests of AWESOME in the universe, $1000 at at time.” One of the art installations featured at Brokechella will be the AWESOME MONOLITH created by our visual artists. This piece will act as both art installation and an opportunity to give back to our supporters (i.e. you!). Have an Awesome idea for a project? Festival-goers will get the opportunity to write their idea on giant post-its which will be placed on the monolith and then collected at the end of the night.  From there, the foundation will choose one Awesome Idea to give their next grant to! Check out more about the foundation at www.awesomefoundation.org



-SPIN THE DEAL WHEEL

Multiple businesses throughout Los Angeles are donating deals to Brokechella attendees. Donate $1 and spin the Deal Wheel for the chance to walk away with exclusive discounts and giveaways. The best part? If you don’t have a buck, you can spin the wheel just for throwing a hashtag our way. Everyone’s a winner!


-VENDOR ROW

New to 2013, Vendor Row will feature multiple gourmet food options, an additional bar and local crafts and goods. We’ll even feature a mobile boutique to take care of you if/when your shirt ends up doused in half of beer #4. Head to Brokechella.com if you’d like to sell your own goods in Vendor Row.


-POPCHIPS LOUNGE

All of the bean bags in the land. Your butts. Magic.


-SNAPFIESTA PHOTO BOOTH BY YELP

So many photos will be taken and so many photos will be posted online immediately.


What: Third Annual Brokechella Art & Music Festival


When: Saturday April 20th, 2013

4pm-1:30am

Happy Hour 4pm-6pm


Where: Six01 Studios

601 S. Anderson St.

Los Angeles CA 90023


How: $10 Admission / 21+


For updates, more info on our bands, food, artists and sponsors, and press registration:

Brokechella.com / twitter.com/Brokechella / Brokechella.tumblr.com

*****  

Curious What Brokechella Was Like?

Here are some more quotes to give you a taste of what the experience was like! 

Be sure to like cARTel on Facebook to stay in the loop for Brokechella 2013!

Coachella is not my idea of fun; it’s more my idea of let’s make Uncle Almie cry. There’s lots of people, dirty hot sweaty people, and you have to throw money everywhere. If you can rock it out there, by all means, have fun in the assy desert. But if you’re high maintenance and totally fucking annoying like I am, Brokechella is the chella for you. Not to say that Brokechella was annoying; it was crazy fun and chill at the same time. It was a bunch of people in a warehouse getting free stuff and getting photographed and dancing to random LA bands that should be crazy famous but aren’t and eating and drinking. Big thanks to Cartel: Collaborative Arts L.A. for putting together such a creative and spirited event.

-Almie Rose (Apocalypstick, Hello Giggles)

The festival celebrates the indie scene in the truest sense of the word…Design is a key aspect in appreciating the brilliance that is Brokechella. Using the large Studio Six01 cARTel managed to create a real sense of community for everyone that attended. Not only was there room to move around but plenty to see and do….Since the festival went from 4 p.m.- 2 a.m., it’s always good to provide distractions for the audience. In this case, cARTel went old school with a Ms.Pac Man machine, face painting, a shared art mural that everyone could contribute to and a DIY photo area. The DIY vibe was prominent throughout the night, even the DJ booth was held down by a bunch of bricks. It’s hard not to get the impression that if the party needed to be broken up for any reason it would take all of five minutes for the staff to pack everything into a bunch of trucks and leave…Brokechella gives the eccentric and eclectic of Los Angeles a place to go to enjoy great local music for next to nothing. Coachella was just the excuse; one gets the impression they would have thrown this party no matter what the circumstances. 

-Press Pass LA

What I loved most about the event besides the awesome up-and-coming musicians (Das Tapes especially), was the interactive art mural, unlimited drinks as lovable VIPs, and just meeting awesome nice people! By the way, Daren Criss from GLEE was apparently in attendance as was a spongebob squarepants pinata. There was never a moment during the evening that I didn’t enjoy an artist’s music!

-Before the Bigs

It’s happening TODAY starting at 4pm in Downtown LA and there looks to be a bunch of lovely quirky bands. (With sponsors like Jarritos and Co Op Natural Foods, this is sooo Los Angeles.) And it only costs 5 smackers. Online tickets are sold out, so you’ll have to get your tickets when you get there. (It’s great weather to stand in line and meet some other peeps, so no biggie).

- LA City Tours

Three hours to go!

The one guaranteed parting sensation of Coachella — more than sunburn, tinnitus or the suspicion you’ve seen a ghost — is mortal terror at your credit card statement afterward. If that was enough to keep you at home this year with the common people, the folks behind Saturday’s second annual Brokechella still want you to have some late-April-festival memories.

The debut of the tongue-in-cheek rebuttal to the Indio festival drew close to 500 people last year. This year’s installment is set to eclipse it, with a nice crop of L.A. rock acts, including Infantree, LA Font, Rumspringa, Big Moves and yOya at the downtown art studio Six01.

Admission will just set you back a five-spot.

Will a spectral Biggie Smalls appear there to do “Juicy” in rebuttal to Tupac’s desert resurrection?

Maybe, but probably not. But for locals frustrated with the high cost and logistical overhead of doing Indio right, this will be much more easygoing.

-LA Times

We may not have a spectral Biggie, but we do have *something*….be sure to head to Amanda Wallace’s photo booth when you arrive to find out what!

Four hours to go…

For All Of You Ticket Holding Lovelies!

Instructions!
1. You do not need a physical ticket. The person who bought the ticket’s name will be on a list with the Front of House crew. Just come by, say your name, and get inside!
2. The event begins at 4 PM, and the first 300 people through the door get an awesome swag bag. Also, from 4PM-6PM, we present to you “Afternoon Buzz” by Imperial Beer and Santa Monica Co-op, where all beer and wine will be THREE dollars.
3. Since we’re in the warehouse district, there is a good amount of street parking in the area. However, just to be safe and save hassle- carpool if you can! We’ve also got the Yellow Cab of Los Angeles working with us to ensure that there will be a lot of cabs available starting around 8:30 PM.
4. Please bring CASH. Though there will be some card taking devices at the space, not all stations (ie: Food) will be able to take cards. So please come prepared!
See you in five hours!

Pre-Sale Tickets Sold Out

Our pre-sale tickets are officially SOLD OUT. 

If you haven’t purchased a ticket, that doesn’t mean you can’t get in, but it does mean that you might have to wait to do so. We can’t promise wait times, but we can promise that we’ll try and get you in as soon as humanly possible. So come on over and we’ll get you in as soon as we can!

If there *is* a wait, we hear there may be some fun happenings by the line courtesy of Hermosa Kustoms and Tango Mango….

Also keep an eye on our Twitter during the event for updates!

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